Had Dr. Dipak Chowdhury known just how accident-prone I really am, he
 never would have handed over the 0.1-millimeter sheet of glass for me 
to bend between my fingers.
Luckily for me, the vice president and director of Corning's Willow 
Glass division is a trusting soul and gave the world's very first 
public demo of this glass so thin it can bend without breaking.
Flexible glass and flexible screens have been a hot topic for some time, culminating with fanfare at Samsung's demo of its curvy Youm OLED display at
 CES.
Companies like Samsung, 
Nokia, and even 
Apple
 have been working on flexible smartphone displays for a years, but for 
the first time, there's enough real research and development in this 
area to, perhaps, start getting excited.
Eyes-on Samsung's Youm flexible display tech at CES (pictures) 
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Just think of what a bendable smartphone could do: curve with your 
body's movement so it sits more comfortably in a pocket; drop from a 
height and flex on impact, rather than shatter; pack into any number of 
compartments without having to triple-swath it in bubble wrap.
But don't get too frothed up yet. Willow Glass isn't the hearty 
Gorilla Glass 3, Samsung's Youm screens have nothing to attach to yet, and smartphones that sway in the breeze are still years out.
There's more that needs to go with the flow than just the display and its glass.
The problems with flexible glass
One of the biggest challenges with a flexible phone is getting the 
cover glass to bend -- and it's a common misconception that bendable 
glass is unbreakable.
Corning's Dr. Chowdhury stresses that Willow Glass was designed as a 
substrate material -- glass that belongs on the inside of a smartphone 
-- but in its current form, it isn't strong enough to serve as the tough
 barrier guarding the internal materials from the elements. It wasn't 
designed to be.
Yes, a substance similar to the bowed Willow Glass could undergo a 
similar chemical strengthening process as Corning's more famous 
Gorilla Glass, the substance that makes up the outer layer protecting many of today's phones,
 tablets, and laptops.
However, even if a Willow Glass cousin does grow fortified enough to 
top a phone and maintain its bend, breakage is still a worry.
When chemists and industrial designers talk about strength, they're 
not just talking about massive cracks and shattering. It is true that 
flexible glass can withstand drop tests with less damage than some rigid
 glass, thanks to its undulating ways, but it may not be able to rebuff 
the scratches, gouging, and long-term wear patterns that make screens 
vulnerable to breaks.
Though Corning's current Willow Glass formula can deeply arch, it can still also puncture and snap.
What about a plastic screen instead?
It's very possible that the first actively bending displays we see 
will be covered by plastic rather than glass. As always, resilience and 
durability are concerns.
"There will be a compromise there," said Mark Rolston, chief creative director of celebrated firm 
Frog Design. "It's a material reality that anything that conforms will be more susceptible to scratches."
Corning's Dr. Chowdhury notes that some companies have demoed an 
arching plastic display for several years, but that there's still a long
 road to commercialization, even for the polymer.
The fact that the smartphone industry has almost wholesale moved from
 plastic screens to glass is also telling -- you don't see a plastic 
Retina Display on the
 iPhone 5,
 after all. Images look sharper and clearer with a glass cover, and it's
 also more responsive and sensitive to touch. (I've reviewed 
touch-screen phones without glass covers, and the experience was pretty 
terrible.)
 Glass is also better at being impermeable to oxygen 
and water, two compounds you want as far from a phone's electronic guts 
as possible, to keep them from damage and aging.
 If we do see 
bendable designs with plastic screens, they'll likely top reference 
products and concept designs, or very early niche models, rather than 
mature, mass-market devices.
 
Batteries don't flex well
Even
 if you get the screen technology and the glass to flex, there's still 
the matter of the other internal components. What do you do about the 
battery, the processors, the camera module, and the NFC circuitry -- all
 currently static wafers, bricks, and chips?
 
Today's conventional batteries work best as a brick.
 
Conventional lithium-ion batteries, which power today's 
smartphones, are very rigid, says Marc Juzkow, vice president of 
research and development for battery company 
Leyden Energy. They need to be stiff and unyielding in order to last the longest time possible.
 
New battery technology in early development
 is moving in the direction of the thin, flat cell, but these aren't the
 right solution for a bendable phone, either, Juzkow says. First, they 
use a solid state electrolyte to generate power-yielding reactions, and 
that takes longer to charge. Second, their energy output isn't enough to
 run a power-hungry phone for very long.
 In case you're 
wondering, it would in fact be possible to place a thicker, shorter 
battery to one end of a device, Juzkow concedes, so that the phone 
flexes while the battery does not. Makers of small flexible products, 
like smartphones, could also insert a series of smaller batteries along 
the length, leaving room for the device to bend between these static 
slugs. There's just one major problem with the latter: smaller batteries
 generate less charge and die off faster than larger batteries.
 That
 doesn't mean a flexible phone is out of the question. Mechanical and 
design engineers have worked with shaped batteries and flexible printed 
circuit boards before, even though both are generally rigid.
 Flexible
 printed circuit boards for example, were at one time ubiquitous in the 
humble flip phone, connecting both halves of the clamshell as it folded.
 
 
 As for shapely batteries, one only need to look to 
Nike's FuelBand
 for a hint of recently broken ground. In making the device, Nike placed
 two curved batteries on either side of the band, covered by a piece of 
metal goes that restricts that portion of the band from bending.
 It may be that the flexible phone of the future comes with some premolded elements.
 
Seeking the Lycra of phone chassis
When
 thinking about a bendable phone, there's also the problem of the phone 
material itself. From a design perspective, you don't want the body to 
be too lax or too rigid, says Rolston, Frog Design's creative lead.
 "You
 have to build in limits. You can use a flexible plastic, but can [the 
body materials] also stop the movement at the end of the flex?"
 In
 other words, if the phone bends, will it snap back to its original 
shape. There is such a thing, it turns out, as a phone that is 
too flexible.
 One good example of what's possible and what might actually come, is 
Nokia's "kinetic device,"
 a working prototype of a lightly twistable handheld computing device 
that CNET reporter Stephen Shankland saw in London in 2011.
 Beyond
 its screen, you can manipulate the entire device, adjusting the sides 
in order to scroll through content like music and photos.
  Shankland reported that some of the devices Nokia demoed that day contain carbon nanotubes in an 
elastomer
 material, a specific type of rubbery polymer. Stressing one side of the
 device while compressing the other created the physical interaction to 
make images advance and music to forward.
 The ideal material for a
 flexible smartphone or other device bends slightly without losing its 
original upright form over time, a sort of Lycra for the personal 
electronics world.
 "The question is the memory of the material," 
says Robert Curtis, Frog Design's executive director of product 
development. "How much does it hold if it's bent or unbent?" Memory, in 
this case, refers to the material's ability to return to its original 
shape, the antithesis of memory foam.
 The good news is, all the 
materials to make this possible already exist. The difficulty is in 
assembling all the pieces into a functional design.
 
Then there's the price
Ask
 Corning's Dr. Dipak Chowdhury one of the main benefits of Willow Glass 
and he'll tell you that because it can be made it in a roll, it's 
cheaper to manufacture.
 Yet the cost of making a single component
 less expensively doesn't add up to a product that's cheaper overall. 
The research, development, sourcing, and manufacturing process for new 
materials doesn't happen overnight, and can wind up being pretty pricey 
for a new technology.
 How much would the average consumer pay for
 a bendable phone? Sure, it's a neat idea, but after the novelty wears 
off, how practical would a bendable phone really be compared to a 
traditional stick-straight device? Put another way, how much extra would
 you pay for your phone to conform to the shape of your pocket?
 
Forget the phone rollup, "bent" will triumph over "bending"
There's
 one shape we can cross off the list when drafting the flexible 
smartphone of our dreams: a device that rolls up into a circle or a 
scroll.
 A rolled-up handset is "a really stupid idea," says Mark Rolston, Frog Design's creative director.
 "Rolling
 and unrolling a phone defies the behavioral element of a phone," he 
added, stating that people want to pull their device out of your pocket 
and use it right away.
 Flexible phones and other devices may have
 a place in the world, but Rolston thinks they won't show up until the 
bending of glass and other components is "really mature."
  Corning's
 Dr. Chowdhury agrees, partly because vendors haven't zeroed-in on what 
they want. "We're trying to commercialize our glass," he said, and when 
it comes to a fully-functioning device, "there's no agreed-upon term for
 what "flexible" means." Without that firm definition, there's also a 
foggy path to how vendors plan to profit from phone flex in their 
designs.
 Instead of bending for the sake of it, both the glass 
and marketing executives see conformable displays finding much broader 
applications at first, before we start seeing commercial uses for those 
flexible bodies and screens. Premolded glass structures defy the 
straight, flat rectangle comprising so many panels in TVs, cell phones, 
and pretty much every programmable screen, and displays that take on 
organic shapes and configurations have any number of uses: perhaps 
futuristic computers that form the walls of your office, or a car 
windshield you can program to show you a map while you drive.
 Between
 Rolston and Chowdhury, there are plenty of other examples that we can 
expect in the near future across a variety of industries, some of which 
we already see budding today:
 
- Wrap-around screens for devices and trade-show booths
 
- Curved displays for sports accessories, like watches and home appliances
 
- Formed displays for car dashboards
 
- Toys, thermostats, and tools that read out measurements
 
- Flexible photovoltaic cells for solar paneling you can unroll on a roof
 
These
 ideas may not be widely seen today, but they aren't new. In 2008, 
Rolston said, Frog Design created a prototype design for HP with a 
wrap-around screen. It was decorative, rather than for informative, he 
said, but it made the sides of this mystery device integral in the 
never-released project's shape.
 Rolston, for one, keeps coming 
back to the car dashboard, waxing poetic in the charming way that 
designers do about the aesthetically driven "humanistic" form of a 
sculpted car dash and the effort that designers put in to create luxury 
finishes using metal, wood, and carbon fiber.
 "In the middle of 
all that," Rolston laments, "we increasingly cut an 8-inch rectangular 
hole to put a screen. If we can have that screen instead be part of the 
material, part of the car's visual language...that would be a beautiful 
thing."
 "God, that'd be cool."
 And perhaps that's the 
major lesson that bendable screens can teach us at this stage in their 
development. To be cool, you've got to be flexible.